UNCHAINED AURA

Unchained Aura is a self-care brand created as part of a comprehensive branding and identity design assignment.

The concept centres around monthly subscription boxes that bring the luxury of spa experiences into the home, promoting relaxation, wellness, and sustainable beauty. The brand was developed from the ground up, including strategy, naming, values, and visual identity. Inspired by empowerment and clean beauty, the final brandmark combines organic shapes and a soft, earthy colour palette to reflect a calm, rejuvenating tone. The tagline “Unlock Your Inner Radiance” reinforces the brand’s mission to prioritise self-care and emotional wellbeing.

Deliverables included a complete brand book with logo designs, colour systems, typography, packaging, social media presence, and product mockups. Every element of the identity was designed with consistency, clarity, and inclusivity in mind to engage a modern, wellness-conscious audience. This project challenged me to balance strategy with aesthetics, and gave me valuable insight into building a brand from concept through to application.