sow & grow

Sow & Grow is a packaging design project focused on creating a set of three “grow your own” kits for radish, tomato, and celery.

Aimed at making home gardening fun and accessible, the kits combine playful illustration, bold typography, and vibrant CMYK colour schemes to create a cohesive and eye-catching brand identity. Each pack includes seeds, soil discs, peat pots, and an ID peg, packaged in a recyclable box using offset lithography. The design is supported by a folded insert featuring a growth tracker and a poster, encouraging user engagement beyond the initial unboxing.

The final aesthetic draws from hand-rendered illustration and organic shapes, with a strong focus on visual cohesion across the range. This project allowed me to explore sustainable packaging, market research, and brand development, resulting in a fun and functional product line for plant lovers of all ages.