CRUSH CO

A bold and flirty fruit wine brand designed to pop.

Crush is a concept for a fruit wine brand that’s bold, juicy, and full of personality. Created in response to a creative prompt aimed at social-savvy, design-led branding, the goal was to craft something fresh, fun, and a little bit flirty the kind of drink that catches your eye on the shelf and in your feed.

The design explores vibrant colour palettes, playful typography, and punchy graphics that reflect the lively, flavour-forward nature of the product. Each variety has its own look and tone, while still feeling part of a cohesive range. The name Crush hints at both fruity flavours and that instant spark something refreshing, fun, and easy to fall for.

This project focused on bringing energy and personality into every part of the design, from logo to layout, creating a brand that feels just as good to look at as it does to drink.